Bainbridge uses primary-source research and a team of experienced management consultants to conduct in-depth business analysis and strategy development. Our clients apply our research to market studies, competitive analysis exercises, customer interviews, new product introductions, market entry and positioning, opportunity identification, acquisition search and due diligence, strategy formulation, and strategy implementation. We help clients improve business outcomes, reduce uncertainties about new and existing markets, and work to ensure we are optimizing your strategic position™.

Market
Bainbridge researches and analyzes markets, revealing key future industry trends and detailed market segment data. Our clients use this information to identify the industry's keys for success, outmaneuver competitors, and to prioritize markets for investment. We scan the industry, gathering facts from all significant sources to develop a complete market picture. Our research and analysis enables you to make more informed decisions and formulate more dynamic strategies.

• Evaluation of key market parameters and dynamics
• Assessment of core competencies required for success
• Analysis of market attractiveness based on anticipated performance
• Analysis of strategies being pursued by major competitors, customers, and suppliers
• Identification of unexplored market opportunities

Customer
Bainbridge's Voice of the Customer approach brings the results of unbiased and in-depth interviews with your major business customers and/or prospective customers. Our third-party perspective provides you with valuable customer feedback and key insight into your customers' requirements. This results in detailed customer segmentation information, customer service strategies, and forecasts of how your customers or the public will be affected by your market's strategic actions.

• Customer views of market trends
• Customer needs assessment
• Customer satisfaction assessment
• Evaluation of the most important purchase decision factors
• Current and future customer needs not being addressed
• Examination of how your company compares to the competition

CAVA: Customer Account Vulnerability Assessment™
Bainbridge's CAVA service provides your sales, marketing, and executive teams with a disciplined approach for listening to customers and translating their wants and needs into satisfying, profitable products and services. Using targeted one-on-one interviews with existing and potential customers, CAVA delivers candid customer opinions, purchasing selection criteria, price and quality sensitivities, and requirements for switching vendors. With our in-depth customer reports, Bainbridge enables you to develop targeted customer messaging strategies, win new accounts, and maximize sales effectiveness and customer satisfaction.

Benchmarking and Best Practices
Bainbridge analyzes client companies relative to best-in-class organizations, including those outside of your industry. The BenchMark™ service provides detailed, proprietary metrics on the operations, performance levels, strategies, costs and future plans of best-in-class companies. In addition, Best Practices delivers insightful feedback from the customer base to describe the practices of suppliers that lead to best-in-class performance. Bainbridge's team demonstrates how clients can integrate those practices into their own operations to achieve heightened business results.

• Identifying best in class operational, financial, sales, marketing, and product development strategies
• Benchmarking your organization against direct and ancillary market participants
• Factors for comparative advantage/disadvantage