Situation

A client sought to identify how their examinations fared in the assessment marketplace and requested Bainbridge to track perception, performance, and adoption of their examinations and explore potential challenges and opportunities to win State business.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Gained insight into perceptions of decision-makers in each State with regards to the assessments they used and their level of satisfaction with them, factors influencing their propensity to stay with or switch from exams, and their perception of the client

02

Developed findings surrounding key strengths and weaknesses and the unique value proposition of the client’s examinations

03

Explored custom testing and hybrid testing implementation in various states and perception of assessments by teachers

Results

Bainbridge provided the client with a comprehensive view of their position in the market on a State-by-State basis and made recommendations based on analysis of market opportunities.