Situation

A SaaS Client in the financial services sector sought to expand its revenue through partnerships beyond its existing market segments into other verticals. The client reached out to Bainbridge to assess the verticals that align with its current strategy and develop a market entry plan through co-branding or white label partnerships.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Identified the best verticals for the client to enter among the 140 top level verticals

02

Assessed competitor strategy in recommended entry verticals and explored potential partnerships to help the client implement a successful partnership strategy

03

Uncovered customer preferences in each of the target verticals

Results

Bainbridge recommended the client enter a well-aligned market segment through co-branding partnerships in the departmental store verticals and helped establish an operational strategy for partnerships.