Situation

A healthcare client was looking to analyze its major competitors and determine customer needs and preferences among different employer groups to create customer segmentation and go-to market, sales & marketing strategies.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Developed in-depth data and analysis on major competitors to dissect competitor’s corporate structures and strategies, products and services, sales and marketing initiatives to determine local-level competitive metrics

02

Utilized Voice of the Customer research to determine customer needs and create valuable customer segmentation

03

Recommended go-to market strategy and marketing mix model to best leverage the opportunity

Results

Bainbridge provided the client with a strategy for product positioning and market expansion and execution, as well as insights into future product development through a marketing mix for different employer groups and hospital systems.