Situation

A client requested an accurate market sizing of the U.S. commercial weatherization industry and competitive insights on seven major competitors within the domestic fluid-applied products industry.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Assessed competitors’ underlying go-to-market strategies for competing fluid-applied products

02

Determined the total market size of fluid applied products in the U.S. commercial weatherization industry and competitors’ market share

Results

Bainbridge uncovered competitive intelligence for the client and recommended strategic initiatives to optimize the client’s market share and installer loyalty.