Situation

A client sought to assess the operational efficiencies and go-to-market  strategies of competitors in the North American beverage can manufacturing  industry in order to optimize its own plant operations and benchmark success.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Developed insight into competitors’ capacities (by plant, region, customer), utilization optimization, metal strategies, logistics and distribution, labor, and SG&A efficiencies and cost structures

02

Identified competitors’ underlying go-to-market strategies including: aluminum purchasing and cost containment strategies, Key Account strategies (by capacity and pricing), growth strategies, and customer acquisition and retention strategies

03

Highlighted the client’s key competitive advantages and innovative go-to-market tactics to grow and defend market share

Results

Bainbridge provided an in-depth competitive benchmarking analysis, insight on competitors’ strategies and marketing, and in-depth plant specifications and business models to maximize operational efficiency.