A client sought to assess the operational efficiencies and go-to-market  strategies of competitors in the North American beverage can manufacturing  industry in order to optimize its own plant operations and benchmark success.


Through proprietary and secondary research methodologies, Bainbridge:


Developed insight into competitors’ capacities (by plant, region, customer), utilization optimization, metal strategies, logistics and distribution, labor, and SG&A efficiencies and cost structures


Identified competitors’ underlying go-to-market strategies including: aluminum purchasing and cost containment strategies, Key Account strategies (by capacity and pricing), growth strategies, and customer acquisition and retention strategies


Highlighted the client’s key competitive advantages and innovative go-to-market tactics to grow and defend market share


Bainbridge provided an in-depth competitive benchmarking analysis, insight on competitors’ strategies and marketing, and in-depth plant specifications and business models to maximize operational efficiency.