Situation

A Fortune 500 company sought a strategic market entry analysis and evaluation of options to build, buy, or partner to develop viable paths to business models that would generate $1B of profitable B2B revenues within 3-5 years.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Analyzed market trends and sized market for the six B2B verticals the client was looking to enter

02

Analyzed market channels and segments including customer, and competitor intelligence and market mapping within target verticals

03

Constructed case studies analyzing internal development, acquisition, and strategic partnership options

Results

Bainbridge recommended a combination of build/buy/partner options for different verticals based on revenue potential and customer buying preferences.