Situation

A SaaS client in the labor force management (VMS) industry was looking to grow its market position by assessing customer preferences and needs in order to improve its sales and product development processes in relation to its competitors.

Action

Through proprietary and secondary research methodologies, Bainbridge:

01

Identified overall perceptions from customers on the state of the VMS market

02

Uncovered expectations and needs of end-users of VMS systems

03

Examined the sales and customer engagement strategy of the leading VMS vendor in the global market space

Results

Bainbridge provided pricing strategy recommendations for both the U.S. and European market and guidance on future product positioning based on customer preferences and decision-making criteria.